SEO
A practical SEO starting point for your next website
Build a search-ready website from its first page map. Use this evidence-backed checklist for crawlability, page intent, internal links, metadata, speed, and measurement.
THE SEO PLAYBOOK
Help the right people find you.
Practical approaches to search, from the technical foundations to AI SEO and generative engines.
AI SEO / GEO
AI search starts with content worth referencing
AI search rewards pages that answer a real question and show their evidence. Learn how to build source-backed content, readable structure, and a useful measurement plan.
SEO
A small technical SEO review you can repeat
Run a focused monthly technical SEO review: check crawl access, index signals, canonicals, internal links, mobile performance, and fixes that need an owner.
AI SEO / GEO
Turn a broad topic into a clear answer for AI search
Use a question map, a direct answer, original evidence, and clear limitations to turn broad topics into pages useful to readers and AI-powered search results.
SEO
Keep a source trail for your GEO content
Build a source trail for GEO articles that readers and editors can audit: record the original study, exact claim, sample, limitations, review date, and page location.
SEO
Create a review checklist for your GEO articles
A practical editorial checklist for GEO content: verify the answer, audit sources, test technical access, review accessibility, and measure outcomes without citation promises.