Ecommerce Platform and Checkout Statistics

Platform share is not sales share

In the 2025 Web Almanac ecommerce analysis, WooCommerce appeared on 44.4% of detected mobile ecommerce sites, while Shopify appeared on 25.3%. Those numbers describe detected storefront technology in a crawl. They do not measure revenue, orders, or merchant profitability. They also do not mean 44.4% of every website sells through WooCommerce.

The platform chart is useful for understanding ecosystem scale. It is less useful as a product recommendation on its own. Hosting, product complexity, editorial needs, local payments, and the team's ability to maintain a store all affect the right choice. The Almanac explains that its detection can miss headless storefronts and stores in subdirectories. A changed detection rule can also look like a market-share change.

The checkout numbers deserve more attention

Baymard's cart abandonment compilation reports a 70.22% average across 50 studies. That is a summary of published rates with different samples and dates, not a live worldwide abandonment rate. A large portion of carts are abandoned because shoppers are browsing, comparing, or saving items for later. No checkout redesign can recover all of them.

Among the more actionable reasons in Baymard's US shopper research, 40% cited extra costs and 17% cited a long or complicated checkout. Its checkout benchmark found an average of 23.48 form elements displayed by default. These figures point to a practical review: show total costs early, explain delivery clearly, ask only for information needed to fulfill the order, and test checkout on a phone.

Do not turn those survey responses into a forecast for your store. A shopper can have multiple reasons for leaving, and the survey population may differ from your customers. Measure your own funnel from product page to payment confirmation before estimating the upside of a change.

How to cite and use this guide

Keep the populations separate when quoting. The Web Almanac figures describe detectable platform usage in a 2025 mobile crawl. Baymard's 70.22% is an average of published cart-abandonment studies. Its 40% and 17% figures describe reasons given by US shoppers in its research. The sources, years, and limitations are recorded in the table above and the downloadable CSV.

For a build decision, continue with our WordPress ecommerce hub, product-page planning guide, and checkout mapping guide. If Shopify is a contender, see the Shopify topic guide.